July 19, 2025
By Lee Reilly, Sales Enablement Manager
What a fantastic week at Elevate 2025, the must-attend B2B event for the physical activity sector, held at Excel London. The energy in the room was palpable, with live workouts, inspiring talks, and an atmosphere buzzing with excitement. As a sports enthusiast myself, it was great to be surrounded by so many passionate professionals pushing the boundaries of fitness and health technology.
One of the standout themes this year was embedded finance and how it’s reshaping the way fitness and health SaaS providers manage their payments. Just a few years ago, embedded finance was barely on the radar for many businesses in this space. Now, it’s a clear priority as companies look to create seamless, branded payment experiences that not only delight customers but also unlock new revenue streams and growth opportunities.
I had the pleasure of engaging in some truly insightful conversations with our Partners and other SaaS providers who are beginning to take full control of their payment journeys. Our Payment Facilitator (PayFac) solution consistently emerged as a key enabler for businesses seeking to streamline operations, scale quickly, and simplify the complexities surrounding Merchant onboarding and payment processing.
What struck me most was the realisation that embedded finance isn’t just a nice-to-have; it’s becoming fundamental to how businesses in the physical activity sector innovate and compete. Elevate once again proved to be the perfect platform to connect with forward-thinking companies eager to embrace these changes and lead the way in their markets.
Why Cardstream is a Great Fit for Physical Activity SaaS Providers
At Cardstream, we understand the unique challenges of the physical activity and fitness sector. Our flexible payment solutions are designed to integrate seamlessly with your platform, providing you with complete control over how you onboard Merchants, manage transactions, and scale globally. Whether you’re launching a new service or expanding into new markets, our PCI-compliant, secure payment infrastructure and PayFac capabilities help you deliver seamless, branded experiences your customers expect, while reducing risk and operational overhead.
If you’re looking to unlock growth with embedded finance in the physical activity space, let’s continue the conversation. Cardstream is here to help you take payments from a necessary function to a strategic advantage.
