Amazon’s annual exclusive sale is set to take place on the 12th and 13th of July. Unlike most high-profile sales, the deals on offer are only for users who have an active Amazon Prime membership. This membership lends its moniker to “Prime” day.
What Can We Expect from Shoppers?
Stats courtesy of RetailMeNot, in a survey of 1137 people.
Small Businesses, Big Rewards
Whilst Amazon is a multi-billion corporation, they are emphasising the importance small businesses have on their platform. Prime members are eligible to win prizes by supporting small businesses. For every $1 spent on eligible small business products between June 2 – July 11, customers will receive the chance to win prizes.
How Merchants can Prepare
In order to take full advantage of increased sales during Prime Day, Merchants selling on Amazon must meet the following criteria:
As with all sales, Merchants need to take precautions in the lead-up to Prime Day. This includes keeping a full list of the shop’s inventory, optimising the listings, and ensuring there are no supply-chain issues.
Did you know that Cardstream support Amazon Pay as an alternative payment method?
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