White labelling means selling goods or services of another company under your company’s brand identifiers: name, logo, packaging, etc. to use for your own distribution. This can be any type of product you want to trade. For example: food, clothes, technology, and payment gateways, to name a few.
A white-label payment gateway is a payment gateway solution that allows companies across business sectors and niche areas to offer payment processing under their official name while using third-party services. To put it simply, a company puts its logo and branding on the customised solution to use as their own.
Having a white label payment gateway solution at your disposal will assist with building trust and confidence with your customers through the services you offer. Some other reasons include:
Cardstream is a multi-award-winning PCI DSS Level 1 independent payments gateway, providing white-label Partner resellers with access to our Open®Payment Network. With our 200+ acquirer connections and anti-fraud service providers, we are able to connect our Partners and their merchants to an unrivalled global network of online payment solutions.
Cardstream’s payment gateway is one of few gateways in the world built to be white labelled by our reseller partners. Cardstream’s white label payment gateway allows the merchant or ISO to brand and sell the payment gateway services as their own. They get to use their own company logo, URL, login portal and API integrations to customise the look and feel to match their brand and service to their customers in a way they see fit. In essence, why would a merchant acquirer or ISO resell someone else’s payment gateway, when they can be the payment gateway themselves.
Without doubt, there are a wide range of benefits to the millions of businesses around the globe that use white label payment gateways. Not only do they help companies stand out from their competitors but they also bring simple payment products and methods to their customers. Offering such services is another opportunity to promote a brand’s awareness, save money, and protect customer loyalty and customer experience at every point in their payment journey.